TIFFANY & CO 24SP TOKYO BRAND EXHIBITION

Tiffany & Co. commissioned a multi-format content campaign to capture the launch of its exhibition, translating the brand’s craftsmanship, heritage, and cultural influence into a premium visual experience. Spanning promotional, editorial, and documentary storytelling, the project brought together CGI, live action, and event coverage to create a cohesive body of work across multiple touchpoints.

Develop a unified visual language that could elevate the exhibition beyond event documentation, balancing luxury storytelling with cultural relevance. The scope included the hero CGI promotional film, environmental brand film, event and red carpet coverage, celebrity walkthroughs, and exclusive interviews featuring global ambassadors and renowned jewelry designer Angela Cummings, creating a comprehensive content ecosystem around the exhibition.

Led the creative direction across all content deliverables, overseeing the development of the hero CGI promotional film while directing the visual approach for event coverage, branded films, and editorial content. The production documented key moments throughout the exhibition, including appearances by ROSÉ of BLACKPINK and Pharrell Williams, alongside an exclusive interview with legendary Tiffany & Co. designer Angela Cummings. By unifying cinematic storytelling with premium event capture, the campaign delivered a consistent luxury brand experience across digital, social, and press channels.