LA MER BALANCING EMULSION x JAY CHOU
CAMPAIGN, FILM
Overview
La Mer partnered with Jay Chou for a multi-platform campaign spanning Hero Film, social, Douyin, Chinese New Year, and the launch of its new Balancing Emulsion. The creative direction unified these touchpoints through one cinematic concept—reimagining skincare as an evolving force of youthful energy.
Translating the invisible energy of skincare into a cinematic language of movement, music, and light.
Opportunity
Reframe skincare efficacy through culture rather than science alone, positioning Jay Chou’s enduring creativity and artistic energy as a living expression of the product’s transformative power.
EXECUTION
A cinematic visual language built around energy in motion—using music, movement, water, and light to translate product efficacy into an elevated storytelling system that seamlessly extended across film, social, and interactive experiences.
VANS x CORTIS AUTHENTIC COLLECTION
