HUBLOT x JUNKOOK

This treatment outlines our creative direction for the film, defining the visual language and storytelling approach that will introduce the collection through Jungkook’s artistic identity. By crafting a cinematic world that is elevated, contemporary, and culturally resonant, the film aims to create a cohesive narrative that naturally extends across photography and digital content, establishing a memorable first chapter for the partnership.

An opportunity to introduce the collection through Jungkook’s artistic lens—transforming each piece into part of a cohesive cultural narrative that elevates both the collection and the partnership.

A film-driven campaign expressed across motion and photography, where three distinct visual worlds reveal different facets of Jungkook’s creativity while seamlessly showcasing the collection through one cohesive artistic vision.