VANS x CORTIS AUTHENTIC COLLECTION

This treatment outlines our film direction for the Vans Authentic campaign, celebrating the collection through the youthful spirit of CORTIS. Set within the familiar backdrop of a neighborhood laundromat, an ordinary moment becomes an unexpected playground where friendship, spontaneity, and self-expression naturally unfold. Rooted in the spirit of Worn Loud, the film positions the Authentic as the quiet icon carried by a generation creating culture in their own way.

An opportunity to introduce the Authentic through CORTIS’s authentic chemistry—celebrating the collection not as the center of attention, but as the effortless companion to the loud lives, creativity, and individuality that continue to shape youth culture.

A playful, character-driven film that follows CORTIS through a series of candid interactions inside a laundromat, transforming an everyday space into a stage for creativity and self-expression. Through dynamic direction, natural performances, and spontaneous moments, the collection becomes seamlessly woven into the energy, personality, and friendship that define Worn Loud.