ESTĒE LAUDER: JI-JUN SKIN

Creative direction and production for Estée Lauder’s Aqua Charge Collection campaign.
Deliverables include a brand film, documentary-style assets, and key visuals to express the product narrative.

Elevate the hydration story through movement and rhythm—highlighting skin’s barrier, restoration, and renewal.
Translate development and performance into a visually driven narrative.

Build a cohesive visual world around the Aqua Charge concept—
a fluid landscape in motion, where hydration shapes both narrative and lifestyle.